TikTok, the leading destination for short-form mobile video, is bringing to the country its first gaming competition with a unique reality show concept, The Greatest Gamer Philippines.
Housing 10 selected players in a villa for three weeks, the program will give contestants the opportunity to compete in various real-world & gaming challenges, showcasing what it takes to be a professional gamer.
After its successful pilot in Indonesia in 2021 and mobile gaming’s rapid growth in the Philippines, TikTok along with partners Smart, Smart Omega, and Mobile Legends: Bang Bang (MLBB), as well as support from Grab and Samsung, team up to search for ‘The Greatest Gamer’ in the country.
In a recent report conducted by Meltwater, 2023 Global Digital Report, over 95% of internet users in the Philippines are avid gamers, confirming that the Filipino community has a strong and vibrant gaming culture. Tapping on this passionate community, The Greatest Gamer Philippines is an important initiative that seeks to further nurture and grow potential professional gamers.
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“We are thrilled to bring The Greatest Gamer to the Philippines, where there is a thriving and welcoming gaming community that aspires to grow and excel as skillful gamers.” said Vanessa Brown, Director, Business Development, APAC, TikTok.
“The Greatest Gamer Philippines showcases the journey to becoming a professional gamer as well as engaging the gaming community by providing relevant entertainment, highlighting the skills, passion, and dedication that is necessary to excel in Esports. We also hope to empower the local gaming community, nurture its growth, and provide a space for enthusiasts to continue displaying their skills and creativity,” she added.
Aside from gaining awesome experiences with today’s top content creators, The Greatest Gamer winner will take home a cash prize worth P250,000 and a contract with Smart Omega that gives them a chance to suit up and be part of their MLBB roster.